Japanese Only - TBM is certified as SX partner of "IDOL3.0 PROJECT" comprehensively produced by Yasushi Akimoto

Promoting sustainability activities together with fans through the development of LIMEX product goods

TBM Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Nobuyoshi Yamasaki, hereinafter referred to as TBM) is pleased to announce the SX of "IDOL3.0 PROJECT", an idol project that is active in real and virtual, produced by Yasushi Akimoto. We are pleased to announce that we have been certified as a (Sustainability Transformation) Partner. LIMEX products will be used for the goods produced and sold in this project, promoting SX in the entertainment industry.

"IDOL 3.0 PROJECT" is a new idol group creation project promoted by Overs Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Yoshihito Sato, hereinafter "Overs") with Mr. Yasushi Akimoto as general producer. . The idol group born in this project aims to be a new idol group that is “updated” according to the changing times and needs, without being bound by conventional idol images, activity areas, and group management.

The new material LIMEX, which TBM develops, manufactures and sells, is a recyclable and eco-friendly material that uses limestone as its main raw material. It can contribute to the conservation of resources such as oil, water, and forest resources used when manufacturing plastics and papers. It is currently used by more than 10,000* companies and local governments as an alternative product. In addition, LIMEX is material mechanical recycling, just like products designed with a single material. To date, many efforts have been made to mechanical recycling LIMEX products in collaboration with businesses, consumers, and local governments.
^{*As of November 2022, including the number of registered offices}

From now on, TBM will provide various LIMEX products such as official goods, CD/DVD packages, and photo books as the "SX partner" of "IDOL3.0 PROJECT". In addition, TBM and Obers will promote sustainability activities together with fans, actively practice and disseminate sustainable actions that contribute to the SDGs and create the future of the next generation.

What is "IDOL3.0 PROJECT"?

"IDOL3.0 PROJECT" is produced by Yasushi Akimoto, who has produced national female idol groups such as the AKB group and the Sakamichi series, and led them to great success.King Records Co., Ltd. (Headquarters: Bunkyo, Tokyo) Ward, hereinafter referred to as "King Records"), AKB48, Nogizaka46, Hinatazaka46, Sakurazaka46, IZ*ONE, =LOVE, and other popular idol groups. Under the leadership of the cutting-edge staff, we will break down the stereotypes of idols and create a new boom in the Reiwa era. In addition to conventional idol group activities such as appearances at concerts and events, we will expand the idol activity area while utilizing "Web 3.0" technology, such as activities in the metaverse (virtual space) and the development of NFT, a new digital goods. I'm going to spread it.