Solving the problems associated with paper.
The frequent need to replace posters due to tears or sun damage has been eliminated.

I learned about LIMEX on TV.
"I had a hunch that this could solve the problems with job posting posters."

What was theきっかけ (trigger/reason) that led you to learn about LIMEX?

Mr. Kasahara

I first learned about LIMEX from the TV program "Gacchiri Monday!!". I think it was around 2017. At the time, I was in charge of recruiting part-time workers in the sales promotion department of Green House Foods, and one of my tasks was creating recruitment posters.

Traditional paper posters would tear after being displayed for a while, and especially in street-level stores, they would fade from sun exposure, resulting in frequent replacements due to deterioration. That's when I happened to see LIMEX on TV and instinctively thought, "This will last a long time." So, I called your company immediately after watching the broadcast to inquire.

"Tear-resistant, sun-resistant"—its functionality...
Supporting an unprecedented implementation

After you contacted us, how did the process proceed from initial inquiry to implementation?

Mr. Kasahara

We had a sales representative come in, and we initially considered using it for posters and business cards. However, we found that the ink wouldn't adhere to the business cards on the printer we were using at the time, so we abandoned that idea. Therefore, we decided to proceed with the introduction of LIMEX, at least for the recruitment posters, which were the biggest challenge for us.
To be honest, at the time (2017), no one in the company knew about LIMEX. In the proposal, we listed its features such as "tear-resistant" and "water-repellent," and explained that it would last longer, thus reducing the frequency of replacements.

Were there any concerns regarding costs?

Mr. Kasahara

Regarding the higher cost compared to paper, we believed it was well worth it considering the reduced frequency of replacements and reprints in the future. Our top priority was ease of use for the stores, that is, the functional benefit of "durability."

Significantly reduces on-site workload. Zero replacements due to damage.

What kind of results have you seen since actually implementing LIMEX posters?

Mr. Kasahara

First, a major advantage was that the posters "don't get dirty," "don't tear," and "don't fade in the sun." In particular, many of our delicatessen stores are street-level and are often exposed to rain and wind. Paper posters would deteriorate quickly, but this problem has been solved, and the hassle of replacing them has been reduced.

How much has the frequency of replacement changed?

Mr. Kasahara

Previously, we frequently had to replace the signs due to tears and stains. Since switching to LIMEX, we no longer need to replace them due to damage, and replacements are now only necessary when we change the hourly wage notation due to wage revisions, which is basically about once a year. As long as there are no changes to the content, they can be used without any problems for a year. I think this has significantly reduced the amount of work our on-site staff have to do for replacements.

We also expect it to expand into new uses, such as menus.

Please let us know if you have any honest opinions or requests regarding the products you are currently using or regarding our company.

Mr. Kasahara

There are no particular areas that we would like to see improved. However, we have seen examples of other companies using LIMEX as menu boards in family restaurants, and we feel that it could be used in our own business as well. Depending on the type of business, for example, menus placed on tables can get stained by customers spilling drinks on them, or the corners can get bent. If it is possible to make something similar with LIMEX, we think there is potential for it.