Press release

  • LIMEX

"Shinshu Brave Warriors" belonging to B.LEAGUE adopts LIMEX Pellet (vacuum and pressure molding grade) for drinking cups used at match venues

Following the launch of LIMEX non-woven fabric bags, the company is contributing to the SDGs through environmentally friendly materials and sports.

TBM Co., Ltd., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Atsuyoshi Nobuyoshi Yamasaki; hereinafter referred to as TBM) is pleased to announce that the vacuum and pressure formed grade of LIMEX Pellet has been adopted for the alcoholic beverage cups used at Shinshu Brave Warriors games, operated by Shinshu Sports Spirit Co., Ltd. (Head office: Chikuma City, Nagano Prefecture; President and CEO: Masahiko Katakai). This is the second LIMEX product to be released, following the LIMEX non-woven fabric bags that have been on sale as official merchandise since October 2021.

Compared to petroleum-based plastics plastic cups, these cups reduce the amount of plastic used and can curb CO2 emissions (from raw material procurement to disposal), which are a factor in climate change. In the future, TBM and Shinshu Brave Warriors aim to collect and upcycle LIMEX cups, creating material circulation model.


Background

In response to the global marine plastic problem and the addition of dirty plastic waste to the list of regulations under the Basel Convention, an international treaty that regulates the import and export of hazardous waste, the Japanese government has decided to curb the use of one-way plastic by 25% and promote the use of recycled materials. We are aiming to double the use of technology and promote alternative innovations. With the enactment of the "Act on Promotion of material circulation Related to Plastics" in June 2021, disposable one-way plastic such as plastic spoons, forks, and straws that are distributed free of charge will be charged. Various industries are switching to containers that use plastic alternative materials.


Features of LIMEX drinking cups

LIMEX drinking cups made from LIMEX Pellet for vacuum and pressure forming are environmentally friendly, functional, and recyclable.

Feature 1: Contributes to reducing plastic usage
Compared to petroleum-based plastics based plastic cups, LIMEX cups can reduce the amount of plastic used and CO 2 It can reduce emissions.

Feature 2: Contributes to reducing water and forest resource usage
Compared to paper cups, LIMEX cups use almost no water and no wood pulp during production, contributing to resource conservation.

Feature 3: Luxurious, high-quality texture
These drinking cups have a matte finish with a luxurious feel. Original printing is also possible, making them ideal for events.


What is BRAVE ACTIONS?

BRAVE ACTIONS carries out regional attachment activities in Shinshu, together with Shinshu, for Shinshu, by Shinshu. The Shinshu Brave Warriors celebrated its 10th anniversary in the 2020-21 season and carried out 10 projects. We will continue the project and promote SDGs activities as "BRAVE ACTIONS" from the 2021-22 season toward 2030 and the future beyond. Centering on the 8 "BRAVE ACTIONS", with the help of boosters, partner companies, and hometowns that support the team, as many people as possible can help Shinshu and basketball. We carry out area attachment activity to come to like.
BRAVE ACTIONS WARRIORS SDGs PROJECTS special site