Press release
- LIMEX
"Shinshu Brave Warriors" belonging to B.LEAGUE adopts LIMEX Pellet (vacuum and pressure molding grade) for drinking cups used at match venues
Following the launch of LIMEX non-woven fabric bags, the company is contributing to the SDGs through environmentally friendly materials and sports.

TBM Co., Ltd., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Atsuyoshi Nobuyoshi Yamasaki; hereinafter referred to as TBM) is pleased to announce that the vacuum and pressure formed grade of LIMEX Pellet has been adopted for the alcoholic beverage cups used at Shinshu Brave Warriors games, operated by Shinshu Sports Spirit Co., Ltd. (Head office: Chikuma City, Nagano Prefecture; President and CEO: Masahiko Katakai). This is the second LIMEX product to be released, following the LIMEX non-woven fabric bags that have been on sale as official merchandise since October 2021.
Compared to petroleum-based plastics plastic cups, these cups reduce the amount of plastic used and can curb CO2 emissions (from raw material procurement to disposal), which are a factor in climate change. In the future, TBM and Shinshu Brave Warriors aim to collect and upcycle LIMEX cups, creating material circulation model.
Background
In response to the global marine plastic problem and the addition of dirty plastic waste to the list of regulations under the Basel Convention, an international treaty that regulates the import and export of hazardous waste, the Japanese government has decided to curb the use of one-way plastic by 25% and promote the use of recycled materials. We are aiming to double the use of technology and promote alternative innovations. With the enactment of the "Act on Promotion of material circulation Related to Plastics" in June 2021, disposable one-way plastic such as plastic spoons, forks, and straws that are distributed free of charge will be charged. Various industries are switching to containers that use plastic alternative materials.
Features of LIMEX drinking cups
LIMEX drinking cups made from LIMEX Pellet for vacuum and pressure forming are environmentally friendly, functional, and recyclable.
Feature 1: Contributes to reducing plastic usage
Compared to petroleum-based plastics based plastic cups, LIMEX cups can reduce the amount of plastic used and CO 2 It can reduce emissions.
Feature 2: Contributes to reducing water and forest resource usage
Compared to paper cups, LIMEX cups use almost no water and no wood pulp during production, contributing to resource conservation.
Feature 3: Luxurious, high-quality texture
These drinking cups have a matte finish with a luxurious feel. Original printing is also possible, making them ideal for events.
What is BRAVE ACTIONS?
信州の、信州による、信州のための、地域愛着活動を信州で、信州と共に行うBRAVE ACTIONS。信州ブレイブウォリアーズでは、2020-21シーズンにチーム創設10周年を迎え、10のプロジェクトを行いました。そのプロジェクトを継続し、2030年、そしてその先の未来に向け、2021-22シーズンよりSDGs活動を「BRAVE ACTIONS」として推進して参ります。8つの「BRAVE ACTIONS」を軸に、チームを支えてくださるブースターやパートナー企業、そしてホームタウンを中心に、地域社会の皆様のお力添えをいただきながら、一人でも多くの人々が、信州とバスケットボールをもっと好きになる地域愛着活動を実施します。