Press release
- LIMEX
"Shinshu Brave Warriors" belonging to B.LEAGUE adopts LIMEX Pellet (vacuum and pressure molding grade) for drinking cups used at match venues
-Contribution to SDGs through eco-friendly materials and sports, following LIMEX non-woven bags-

TBM Co., Ltd., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Nobuyoshi Yamasaki, hereinafter TBM) is Shinshu Brave Warriors operated by Shinshu Sports Spirit Co., Ltd. (Headquarters: Chikuma City, Nagano Prefecture, President: Masahiko Katakai). We are pleased to announce that the vacuum and pressure molding grade of "LIMEX Pellet" has been adopted for the alcoholic beverage cups used at the match venue. It will be a LIMEX product following the LIMEX non-woven bag sold as official goods from October 2021.
Compared to drinking cups made of petroleum-based, this drinking cup can reduce the amount of plastic used and reduce CO2 emissions (from raw material procurement to disposal), which is a factor in climate change. . In the future, TBM and Shinshu Brave Warriors will also aim to build a material circulation model that collects and upcycles LIMEX drinking cups.
Background
In response to the global marine plastic problem and the addition of dirty plastic waste to the list of regulations under the Basel Convention, an international treaty that regulates the import and export of hazardous waste, the Japanese government has decided to curb the use of one-way plastic by 25% and promote the use of recycled materials. We are aiming to double the use of technology and promote alternative innovations. With the enactment of the "Act on Promotion of material circulation Related to Plastics" in June 2021, disposable one-way plastic such as plastic spoons, forks, and straws that are distributed free of charge will be charged. Various industries are switching to containers that use plastic alternative materials.
Features of LIMEX drinking cups
LIMEX beverage cups, which use LIMEX Pellet for vacuum and air pressure molding, are environmentally friendly, functional, and recyclable.
Feature 1 Contributes to reducing the amount of plastic used
LIMEX drinking cups can reduce the amount of plastic used compared to petroleum-based plastic drinking cups. 2 Emissions can be reduced.
Feature 2 Contributes to reducing the amount of water and forest resources used
Compared to paper drinking cups, LIMEX drinking cups use almost no water resources and do not require any wood pulp during manufacturing, so they can contribute to resource conservation.
Feature 3 High-quality texture with a sense of luxury
A drinking cup with a matte and luxurious texture. Original prints are also possible, making it suitable for event use.
What is BRAVE ACTIONS?
BRAVE ACTIONS carries out regional attachment activities in Shinshu, together with Shinshu, for Shinshu, by Shinshu. The Shinshu Brave Warriors celebrated its 10th anniversary in the 2020-21 season and carried out 10 projects. We will continue the project and promote SDGs activities as "BRAVE ACTIONS" from the 2021-22 season toward 2030 and the future beyond. Centering on the 8 "BRAVE ACTIONS", with the help of boosters, partner companies, and hometowns that support the team, as many people as possible can help Shinshu and basketball. We carry out area attachment activity to come to like.
BRAVE ACTIONS WARRIORS SDGs PROJECTS special site