Press release

Eco-conscious “LIMEX Pellet” Adopted for Vietnam’s Major Snack Brand LIWAYWAY’s Packaging

“The First Use of LIMEX Pellet for Snack Packaging Material”


Tokyo, March 14 2025 – TBM is pleased to announce that its environmentally conscious material LIMEX Pellet, primarily made from inorganic materials such as calcium carbonate (limestone), has been adopted by VIETNAM LIWAYWAY JOINT STOCK COMPANY (hereafter “VIETNAM LIWAYWAY”) for its snack packaging.

 

 The Reason for the Adoption

VIETNAM LIWAYWAY, which carries the brand “Oishi”, is one of the leading snack food companies in Vietnam and has strong presence in other Asian countries. “Oishi” has been a household name since its establishment in 1996 in Vietnam. Known for producing its beloved snacks, the company stands at the forefront of the industry, delighting millions with its exceptional range of high-quality and flavorful snack products.

VIETNAM LIWAYWAY recognized the global environmental challenges and came across LIMEX, which was not only eco-conscious but also met quality requirements and contributed to cost reduction, leading to its adoption. LIMEX, which contains 50% or more inorganic material such as calcium carbonate, reduces plastic usage and greenhouse gas emissions compared to petroleum-based plastics. The sustainable benefits of LIMEX align with VIETNAM LIWAYWAY’s commitment to conducting business in a more environmentally conscious manner while delivering value to its customers.

In 2024, TBM collaborated closely with VIETNAM LIWAYWAY team to bring this project to fruition. Currently, LIMEX Pellet is adopted for three VIETNAM LIWAYWAY product lines. In addition, it marks the first use of LIMEX for snack packaging and the first extrusion lamination application. Moving forward, TBM and VIETNAM LIWAYWAY will strengthen their collaboration to pursue broader sustainability initiatives. These efforts aim to further reduce plastic usage, minimize waste, and contribute to a more sustainable future.

 

 Features of "LIMEX Pellet"

・Reduction of Petroleum-Based Plastic Usage and Greenhouse Gas Emissions

Compared to general-purpose plastics, LIMEX Pellet is expected to reduce the use of petroleum-based plastics and greenhouse gas emissions.

 

・Compatibility with Existing Molding Machines and Diverse Molding Methods

It is compatible with traditional plastic molding methods, allowing the use of existing molding machines.

 

・Luxurious Matte Texture

By using calcium carbonate as the main raw material, LIMEX Pellet achieves a unique and luxurious matte texture.

 

About LIMEX Pellet : https://tb-m.com/eng/products/products-pellet/

 

[Inquiries and Orders]

If you are considering using LIMEX Pellet or exploring environmentally conscious initiatives or a review of your existing products, please contact us through our inquiry form at https://tb-m.com/contact/).

 

■ About VIETNAM LIWAYWAY JOINT STOCK COMPANY

Founded in 1996, VIETNAM LIWAYWAY JOINT STOCK COMPANY is one of Vietnam’s leading enterprises in the food processing industry. Its diverse portfolio features ready-to-eat snacks, biscuits, and confectioneries, serving both domestic and international markets. Renowned for its commitment to quality and innovation, the company has steadily set industry benchmarks and earned multiple accolades.