Japanese Only - LIMEX printed materials were used for the concept book of "109 Cinemas Premium Shinjuku" and LIMEX bags were used for the shopper​

Evaluation of environmental performance that can contribute to the conservation of water resources and the reduction petroleum-based plastics

TBM Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Nobuyoshi Yamasaki, hereinafter referred to as TBM)'s new material LIMEX, which uses limestone as the main raw material, is Tokyu Co., Ltd., which develops the video business such as operating the cinema complex "109 Cinemas". Recreation (Headquarters: Shibuya-ku, Tokyo, President: Shinzo Kanno, hereinafter Tokyu Recreation) new store “109 Cinemas Premium Shinjuku” (scheduled to open on Friday, April 14, 2023, in Tokyu Kabukicho Tower” has been adopted for concept books and shoppers.

Compared to paper, the "LIMEX Sheet 80μm" used in this concept book can reduce the amount of water resources required during manufacturing by approximately 97%. can contribute to In addition, the "LIMEX Bag" used as a shopper can reduce the amount of petroleum-based plastic used compared to general plastic shoppers.

This time, Tokyu Recreation has evaluated the environmental performance of LIMEX products and has adopted them. TBM will continue to work with Tokyu Recreation to further introduce LIMEX products, aiming to contribute to the realization of a sustainable society.

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Overview of “109 Cinemas Premium Shinjuku”

This is a new brand of “109 Cinemas” operated by Tokyu Recreation, which will open on the 9th and 10th floors of “Tokyu Kabukicho Tower” scheduled to open on Friday, April 14, 2023 in Shinjuku-ku, Tokyo. All seats are premium seats, and all theaters are equipped with high-spec projection and sound equipment. Offering a high-quality viewing environment and hospitality, we will deliver an immersive experience in an extraordinary world as a “movie theater that opens sensibilities” that overturns conventional wisdom.

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Features of LIMEX Sheet and LIMEX Bag

［LIMEX Sheet］

・ Reducing the amount of water and forest resources used
Compared to paper, it does not use any wood pulp as a raw material and can significantly reduce the amount of water used during manufacturing, contributing to the conservation of natural resources.
・ Excellent durability and water resistance
Compared to paper, it has excellent durability and water resistance. In addition, LIMEX Sheet is also functional in that it is less likely to cut your hands or cut your fingers due to fibers exposed on the cross section, which is likely to occur with paper prints.
・ High-quality texture and clear printing
LIMEX Sheet features a high-quality matte and high-quality texture. It also has excellent color reproducibility, making it suitable for catalogs, etc.

［LIMEX Bag］

・ Reducing use of petroleum-based plastics
Limestone is the main raw material, so the amount of petroleum-based plastics used can be reduced compared to conventional plastics.
・ Reduce greenhouse gas emissions, including CO₂
It is possible to reduce greenhouse gas emissions, including CO2, from procurement of raw materials to disposal.
・ Compatible with existing shapes and sizes
Since existing manufacturing equipment can be used, it is possible to handle the same shape and size as before, such as shopping bags and shoppers.