Press release
- TBM
TBM to start broadcasting its first corporate advertising TV commercial on November 26
～Challenging the Sustainability Revolution with the new material LIMEX and material circulation～
TBM Co., Ltd., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Nobuyoshi Yamasaki, hereinafter TBM) will start broadcasting its first corporate advertising TV commercial on Saturday, November 26th.
TBM means "Times Bridge Management", and with the mission of "Bridging today and the future we want.", we aim to be a company that will continue to challenge for hundreds of years to become a bridge of the times.
Our founding business, LIMEX, is a new material made mainly from limestone that can be used as an alternative to plastics and paper. We can conserve resources with high depletion risk, such as oil, water, and forests, and curb global warming. In addition, since limestone is abundant all over the world, any country can produce LIMEX using domestic raw materials and create an industrial model of local production for local consumption. As the world's population continues to grow, the demand for plastics and paper will continue to grow. For this reason, LIMEX is attracting attention from all over the world, including countries where water resources are scarce and rely on imported paper, and African regions where resource consumption is accelerating due to population growth. It is not just a new material, but also a business that distributes new wealth around the world.
Furthermore, as we work to popularize this new material, we are also working to develop materials that further reduce the environmental impact of LIMEX, while also building a material circulation system.In addition to recyclable LIMEX, we are also working to promote resource recycling that includes not only LIMEX but also waste plastic through our business related to "CirculeX," a material that contains more than 50% recycled material, and our material circulation material circulation service "MaaR for Business."
This commercial expresses TBM's future will to "challenge the Sustainability Revolution" with the new material LIMEX and material circulation.
TVCM: https://www.youtube.com/playlist?list=PL4pB2_EXcWiJHgB57QE9dEYlxChJq5cLS
TBM Corporate Site: https://tb-m.com
TBM Recruitment Site: https://tb-m.com/recruit/
TBM FAN ACTION: https://fan.tb-m.com
Creative Director Hideaki Mizutani (NOT FOUND Co., Ltd.)
How can we install the message of the global Sustainability Revolution that TBM is working on for each individual? It was a very difficult endeavor, but it was also an exciting challenge. For this commercial, I thought about ideas based on the idea of ``proposing a problem that moves people's hearts''. What kind of answer will emerge here by using the message as a fill-in-the-blank question? While raising the expectations of those who are watching, approach with a completely original song with a beat. By fusing the message and music, just like the opening of a movie or a music video, we aimed to create a commercial that shook people's sensibilities and conveyed their feelings. Director Kuramochi, Producer Hayashi, and everyone involved in the music production have all worked together to create this film, so please enjoy watching it.
【profile】
After graduating from university, he entered the advertising industry through an architectural design office. Established NOT FOUND Co., Ltd., which specializes in CG images, live-action images, and digital creatives, after working as the Tokyo branch manager of the digital creative company One To Ten. Participated in the creative team of the Japan Pavilion at the Expo 2021 Dubai held from October 2021 to March 2022, and produced concept videos, local interactive content, and global sites. 2022/2021 Good Design Award, 100th New York ADC Award, 24th Yomiuri Advertising Award Grand Prix, Advertising Dentsu Award Silver Award, JAA Advertising Contest Medalis for Consumers, Nikkei Advertising Award Minister of the Environment Award, Newspaper Advertising Award , Asahi Advertising Award, ACC Award, London International Advertising Festival, Webby Award, AD STARS, NY Festival, etc.
Music Producer Shohei Hoshino (Mr. Music Co., Ltd.)
The expression of the video is simple, so how do you think about the standing position of the music?
I had many meetings with the director, Mr. Kuramochi, and proceeded with the music production.
The answer I came up with was the theme song of everyone's favorite "Space Adventure Action"...!
TBM's inquisitiveness, enthusiasm and responsibility for the future of the earth,
While comparing it to the story of passionate heroes who continue their adventures in search of unknown civilizations and technologies,
I spent a free and enjoyable music production time with the composer MONJOE.
Everyone from MELRAW HORNS who supported the performance,
Big thanks to Jinya Ichikawa (Bass).
Above all, this kind of music is good! To TBM who agreed with the proposal
I would like to take this opportunity to express my utmost gratitude.
【profile】
Born in 1991. Graduated from Waseda University School of Political Science and Economics. After working at an advertising agency, joined Mr. Music in 2016. After working as a production assistant for Hidefumi Watanabe, the company's producer, he reached his current position. Focusing on the planning and production of advertisements and video music, he also produces music and sound effects for various projects.
Major works to date include Panasonic Beauty, sacai 2021SS collection, UNIQLO fleece, Irohasu, Coke ON, KOSE DECORTE, shu uemura, MS&AD, GUCCI NAMIKI, Spotify, ANA in-flight safety video, NTT Docomo, Yomiuri Shimbun, and Sushiro. , Nippon Ham Schau Essen, and many others.
production staff
・Creative Director: Shunichi Shibue (2100 Co., Ltd.), Hideaki Mizutani (NOT FOUND Co., Ltd.)
・Copywriter: Shunichi Shibue (2100 Co., Ltd.)
・ Producer Tatsuki Hayashi (NOT FOUND Co., Ltd.)
・Director: Yuhei Kuramochi
・Designer: Tatsunori Murayama (PICNIC Co., Ltd.)
・Composer: MONJOE
・ Music Producer: Shohei Hoshino (Mr. Music Co., Ltd.)
・Recording & Mix Engineer: Takuro Korenaga