Environmental performance and durability were evaluated.
We've introduced LIMEX for our menu boards, which are the face of our store.

For our company, which operates in the food industry, a field closely related to nature, the SDGs are an important theme, and we have been undertaking various initiatives at the operational level, such as reducing the use of plastics and paper. In the midst of these efforts, one of our members learned about LIMEX as an environmentally friendly material, and we began to consider introducing it.

Actually, we considered using stone paper a few years ago, but at the time we decided against it due to cost and issues with ink transfer during printing. On the other hand, we decided to use LIMEX because we determined it was the most suitable option in terms of maintaining price and quality while being environmentally conscious.

*Difference between LIMEX and stone paper: LIMEX is a composite material developed (patented) in Japan by TBM Co., Ltd., Ltd. as an alternative to plastic and paper. Stone paper, a synthetic paper made from limestone developed by a Taiwanese manufacturer, has a different basic patent than LIMEX.

In addition to reducing plastic use, the fact that it contributes to saving water and forest resources was an easily understandable benefit that was easy to communicate within the company. The keywords "no paper" and "reduce plastic use" made it easy for management and employees who are conscious of the SDGs to understand the benefits of the implementation and made a positive impression.
Furthermore, we appreciate that the LIMEX symbol can be included as a promotional display on the menus used in stores, which helps to communicate our initiative to the outside world.

The menu is the most visible communication tool for customers and represents the face of the restaurant. Because it's frequently handled, durability is extremely important. Traditional menus, when laminated, often suffer from problems like corners peeling at the adhesive edges. Although we've only recently adopted it, we believe LIMEX, with its appropriate thickness and durability, will solve this problem.

As a company that uses environmentally friendly materials, it's easier to communicate this to the outside world, and we hope it will lead to increased recognition both inside and outside the company. Furthermore, by introducing LIMEX, we want to convey our commitment to "choosing truly environmentally friendly products" not only to external parties but also to our employees.

In the long term, we are considering replacing other tools that use plastic or paper, such as coupons distributed in stores, business cards, and garbage bag, with LIMEX. For many years, our company has been committed to domestically produced vegetables and values safety and security. By adding LIMEX to this, we hope to promote a more comprehensive approach to sustainability.